• Kat O'Sullivan

Why a 'People First Strategy' is more important to your bottom line than ever

Updated: Jan 25



In my experience, most problems start as a people problem and end up as a profit problem. With so many working remotely, this challenge is only amplified.


Let's face it, people either make or break your bottom line! Yet, leaders often focus on everything else and then wonder why things aren't working or why most solutions feel like a temporary fix.


Embracing a People First Strategy is more important than ever. Even in the midst of a crisis, imagine . . . your people are clear about where you're headed, they understand what's most important and what's at stake. They are fully committed to making it happen and accountable for desired results. It's like magic.

Remember, people don't care what you know until they know that you care.

What's your Return on Caring? Yes, it’s a real thing. With a People First Strategy, morale increases, productivity soars, there’s a culture of accountability, and your customers experience exceptional service. Best of all, you’re able to sleep at night and smile at your bottom line! We’ve seen it time and time again.


We've also seen the alternative and it's costly! When there’s a lack of clarity and people don’t feel heard or appreciated, they come from a place of compliance vs. commitment. This results in low morale, a lack of productivity, missed deadlines, poor customer service, and costly turnover, all of which can cause your bottom line to plummet and result in many sleepless nights.


Ready to make 2021 your most profitable year by implementing a People First Strategy? Check out KSHIFT's CEO’s Guide: How to Master 4 Essential KSHIFTS to Revitalize Your Business and Accelerate Results. Master these and your Return on Caring will be evident as your productivity soars along with your profitability, with less stress and more fulfillment. To get started, access your free CEO's Guide at: kshift.com/ceo-guide. There will be many other valuable resources to follow.


You don't build a business. You build people. Then people build the business. - Zig Ziglar
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