CEO’S Guide: Revitalize Your Business

and Accelerate Your Results

Test 3.jpg

Are you  a . . .

CEO/Owner of a successful,
mid-size company? Are you committed to
up-leveling your leadership and engaging your
people to make 2021 your best year ever?

. . . then you're in the right place

Dilemmas for Mid-Market CEOs

As the CEO of a mid-size company, you have some unique challenges. It can feel awkward – like you’re in no man’s land. It's challenging to compete with smaller firms that can operate with more agility and even more challenging to compete with larger firms with more resources.


KSHIFT specializes in the unique needs of this stage of business. The reality is mid-size companies are often underserved in the advisory community.


Working with successful CEOs, especially those experiencing growing pains or an unexpected shift in the marketplace or the workplace, is what I do best. Objectivity can quickly go out the window, and it’s easy to get stuck. What’s needed is an outside perspective to reveal what you can’t see and connect dots you may be missing. After all, you can’t fix what you can’t see.


It can feel risky and uncomfortable to share your challenges with those around you. It’s difficult to know who you can trust and who you can count on to provide sound advice and practical solutions that are right for YOUR business. Now is not the time for cookie-cutter solutions, especially when there’s so much at stake.

Facing Dilemmas.jpg

Four common dilemmas that could be

putting your business at risk

Dilemmas come in many forms. In my experience, they most often start as a people problem and end up as a profit problem. These dilemmas are typically more pronounced in the wake of fast growth and the ongoing effects of the challenges and opportunities we face from the pandemic. It’s easy to lose sight of the impact it’s having on your people, especially during crisis management.



Symptom: You are in the react mode all day and losing sleep worrying about what’s not getting done or done well. At times, you wonder if it’s all worth it.

Impact: It feels overwhelming and can even be immobilizing.

Stress and Overwhelm.jpg
Delegation Dilemma.jpg



Symptom: You know you need to get out of the weeds but resist letting go – it’s like a tug-of-war. The reality is you are unsure of who you can trust.

Impact: Loyalty to long-term staff is overshadowing what’s needed now.



Symptom: Everyone is overwhelmed. Toleration is taking its toll. There’s resistance to having difficult conversations, so there’s no accountability.

Impact: Resulting in endless frustration, low morale, and costly turnover.

Misplaced Loyalty.jpg
Impact of Growth.jpg



Symptom: Resistance to change in the wake of seismic shifts and endless aftershocks in the marketplace and workplace, pre-COVID and beyond.

Impact: It’s taking a toll on your people, productivity, and profitability.

Good news! We specialize in solving these exact dilemmas with less stress and more fulfillment. KSHIFT is a boutique firm delivering concierge-level service to highly select CEOs committed to up-leveling their leadership and engaging their people to reimagine, reframe, and revitalize their business.


If you can relate to these dilemmas, let's schedule a Clarity Call. This is NOT a sales call and no ‘b.s.’ allowed. With your permission, I will treat you like a client. It’s an opportunity to share your #1 challenge or opportunity and discover creative solutions you may have missed and can immediately put into action.

Kaya Plansker

Executive Director

We are a community leadership development organization. Kat gets the difficulty in navigating to the heart of what we do. Her responsiveness to our needs and guidance as we grow and shift our own program offerings is something we truly value. 

David Newman

Business Owner

If you're a mid-size company CEO/Owner, Kat is your 'secret weapon' to transform you, your leadership team, and your results. There is no one more dedicated to your success and making the necessary shifts in your business. If you get the chance, RUN, don't walk to bring Kat into your organization to get everyone working to their full potential.

Rachimah Magnuson

Marketing Strategist

Kat is laser-focused on helping organizations make the shifts required to thrive amidst their challenges and opportunities. She is a witty and brilliant woman. She delivers the highest level of excellence and professionalism.

©2021   |   KSHIFT   |   All Rights Reserved

KSHIFT, Managing people in a crisis